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Your digital reputation

Employers across many sectors often look at social media platforms to check out candidates before interview. Many search social media to find students and recent graduates to head hunt so your digital profile needs to be articulate and professional. See marketing yourself on LinkedIn. Consistency is key; ensure any career goals mentioned on LinkedIn match the sector(s) and jobs you are actually applying for.

Social media management tools, such as Hootsuite or Everypost may assist you in co-coordinating and streamlining your digital footprint. These may prove particularly useful when scheduling multiple posts across many platforms.

Tips on managing your digital reputation

Decide what professional profile you would like employers to see - then work towards that identity. The blogs and feeds you choose to follow, the comments you make, the skills and experiences you showcase will all combine to project the person you want them to employ.

Keep personal and professional separate - use a nick name for social life media platforms. Use your real name and a professional sounding email for anything careers related - you want potential employers to be impressed by you and to be able to contact you when they are.

Google your name and see what comes up. Are you happy for an organisation to see whatís there? If not:

    • Add a lot of positive posts on your timeline, they'll soon relegate less considered posts to history. Few employers will search through historical messages to catch you out. If you become high profile in any field, especially politics, the media will search harder and drag ill-considered off the cuff remarks back to the light.
    • Delete old or irrelevant posts - deleting doesnít erase all information which was previously available in the public domain. However, it should be enough to remove from immediate public view.
    • Adjust your privacy settings Ė but donít put up so many walls that potential employers canít find you or contact you if they would like to.
    • Are there any old forgotten platforms you used years ago? Delete them if possible or change privacy settings so that employers canít see them.

Future-proof your posts - on public social media platforms consider how a future employer might react to your comments or images. Let off steam about that interview that went wrong or post your holiday pictures more privately within privacy protected friends groups. There are plenty of high profile examples of people firing off a quick tweet only to regret it later. Some have ended up being disciplined or worse, losing jobs over it.