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Social media career strategy

Social media can assist you in all aspects of your career search. Alongside an effective CV, your professional online presence can be used to demonstrate your key skills and involvement in relevant extra-curricular activities, such as voluntary work, groups or events you have attended.

Carefully consider the keywords used in professional profiles, and aim to convey a positive message which reflects your own personal branding.

The following podcasts also contain further ideas on how to enhance your social media career presence:-

Social networking for jobs podcast - connecting with employers.

The World of LinkedIn podcast - talk by MIT Social Media expert Scott Murray. Includes advice on how to make the best use of LinkedIn after setting up your profile.

More tips on using social networking platforms to engage with employers



Research organisations - Follow organisation twitter feeds, blogs and Instagram accounts, to provide information and insights about organisations. Watch their employee videos, follow their news and information feeds. The employer will know that you’re doing this and will be impressed at your commitment to them. Some employers are very active on social media and consider it a useful marketing tool.

Insights and information gained will enhance your applications and make your interview answers more targeted.


Network - Join forums, ask questions, make useful contacts with those working in fields that interest you. Start with those you already know and build from there. Your student friends of today will become your professional network in the future. In some areas work experiences, internships and even jobs have been secured this way.


Search for jobs - some jobs are posted on social media and nowhere else. Particularly those with a short lead time in the creative industries. Follow social media feeds for the sectors you’re interested in.


Collaborate - you can meet people on social media that you might never have met otherwise. Ideas for start ups, working partnerships have often begun this way.


Get Headhunted - design your online presence, particularly LinkedIn so that employers will find you. One prominent FMCG now headhunts more Cambridge students than it recruits via other means.

The internet and social media can be used very effectively in a career strategy but beware of old, inaccurate information, personal opinions that might not be relevant to you, or just straightforward marketing that you should question.


  • Who posted the information?
  • Why have they posted the information?
  • Where else can I look for information/advice about this that may confirm this information/opinion?

    LinkedIn: ways to utilise the professional networking site

  • Complete a full profile containing key words and skills which are sought after in the sector(s) which interest you
  • Make it easy for employers to find you by using search keywords in your LinkedIn headline
  • Follow the main companies you'd like to work for, so that you receive notifications about upcoming job vacancies
  • Where possible, use the LinkedIn App so you can keep in touch and swiftly respond to people in your network

  • See also: marketing yourself on LinkedIn (getting found by recruiters) and LinkedIn for job seekers