Application forms

Teamwork

Use an example of when you have managed to collaborate effectively. This can be in any context from academia to sport. Employers like you to include challenges the group faced—if everything goes perfectly from start to finish, real personal traits tend to stay hidden!      

Avoid: saying 'we'—focus on your personal contribution; examples are about leadership rather than team work; being negative about your colleagues

Leadership

Employers are looking for evidence of you leading a group of people towards a common goal. Include why and how you became leader, how you managed to engage your team, what challenges you faced and how you overcame them. What was the end result?         

Avoid: talking about your team in a negative manner; demonstrating a lack of listening to others; describing leadership by imposition (as opposed to leadership based on trust and or by example).

Creativity

e.g. 'Tell us about a time when you have been particularly creative.'

Innovation can make an organisation more successful. In a world of constant change, employers like to have staff who can spot methods of staying ahead of the game. Creativity is therefore a skill they like to see in their potential recruits.

Tackle this type of question by referring to a situation when you have challenged the norm and introduced something new, or approached something from a completely different perspective.    

Avoid: reference to ideas that did not amount to anything; ideas that were too costly or unrealistic to implement; not making any reference to the positive implications resulting from your idea.

Time management

e.g. 'Describe a situation when you have had to juggle multiple demands.'           

We all have the same number of hours in a day, but some of us seem to be better at organising our time than others. This ability is particularly advantageous in the working environment, as you will be able to work more effectively and achieve better results.

Employers like to see evidence of you planning your time and achieving more as a result. You could provide them with a true picture of how many hours a week you dedicate to your various activities. A good academic track record whilst enjoying several extra-curricular activities demonstrates good time management.          

Avoid: talking about last minute activities, e.g. preparing for an assignment the night before the deadline; mentioning missed deadlines; explaining that you have concentrated only on your studies and have not had time to get involved in any other university activities. Other students have done both!

Flexibility

e.g. 'When have you had to change your approach to cater for changing objectives/environments?'     

Successful organisations are often defined as the ones that can adapt rapidly to changing environments. Consequently, employers need staff who can adapt to new situations quickly and effectively. When answering this type of question, refer to situations where you have had to change your approach completely, due to new requirements or demands. You could use examples of travel, adapting to changing environments, and appreciating cultural differences.

Avoid: overemphasising a desire to stick to plans despite changes/new challenges; negative remarks about unfamiliar cultures encountered during your travels; overselling stubbornness!

Problem solving

e.g. 'Describe a situation in which you worked on a project that involved problem solving and finding suitable solutions.'           

Most jobs involve problem solving, so it's not surprising that employers welcome staff who can actually solve problems, as opposed to just finding them. (Or, in worst case scenarios, creating them!)

Think of a time when you have been presented with a challenge that was tough to overcome. Your answers can be linked to any part of your experiences, both academic and extracurricular. For example, if you have had the responsibility of arranging a social event such as a Summer Ball, you may wish to talk about the challenges you faced when the lawn was waterlogged due to a torrential downpour the day before the event. How did you cope? What was the outcome?                                           

Avoid: mentioning examples where your input created the problem in the first place!

Initiative

e.g. 'Tell us about a time when you have displayed self-starter abilities.'  

Employers like staff who use common sense in the workplace and do not have to be guided every step of the way. Obviously there are times when you will need experienced support in a role, but knowing how far to push yourself independently is a valued skill. Talk about a situation where you have worked without constant support or guidance from others, or have displayed self-motivation.                                           

Avoid: talking about a scenario where you were instructed to do something as opposed to acting of your own accord.

Negotiation influencing skills

e.g. 'Describe an occasion when you displayed good negotiation skills.' 

Think about when you have had a different agenda/idea/interest from someone else (client, customer, professor, colleague) and after listening and talking with them you have managed to steer the talks to a mutually beneficial conclusion. The Cambridge supervision system or a PhD viva can provide such an example, but it won’t be unique.

Remember that successful negotiations need to benefit both parties. Negotiating skills are therefore closely linked to communication and influencing skills, as well as relying on personal traits such as levels of trust, respect, knowledge and professionalism.  

Avoid: referring to examples where your negotiations were beneficial to only one party; confrontational approaches; examples where no satisfactory conclusion was reached; examples of ideas that were not taken on board.

Dedication/motivation

e.g. 'Tell us about a time you set yourself a particularly challenging goal.'           

Almost every employer will be seeking highly motivated and determined recruits. When answering these questions think about a time when you have set yourself a goal that has really pushed you outside the limits of your comfort zone. You need an example that will not be applicable to every student (e.g. planning your studies effectively and getting a 2:1). Examples may come from sports, challenging hobbies or travel, or academic challenges.

Avoid: mentioning things that you will not be able to expand upon during an interview; mentioning hobbies/interests you no longer pursue.

Communication skills

e.g. 'Can you describe what your degree subject covers in less than 75 words? (Your target audience is someone who hasn't studied your subject since school.)'

Effective communication is vital in any career. Employers will assess your written communication via your application form, so check your form for spelling and grammatical errors, and style.

Employers in client-facing environments may wish to see evidence of an ability to adapt your communication style to different audiences, or evidence of public speaking, and presentations.            

Avoid: sending in a poorly completed application form; not answering the questions asked; poorly structured responses; waffle - be concise; using language that non-specialists won't understand; overestimating your ability to communicate in other languages. This may be tested!

Commercial awareness

e.g. 'What business issue interests you currently, and why?'     

Whatever your chosen career, from media or education to engineering or finance, there is a strong likelihood that some commercial awareness will be appreciated. If you are going into teaching, for example, you will probably encounter funding and budget issues at some point in your career.

Commercial awareness is largely tested during the interview stages, but it is not uncommon for an employer to enquire at the application stage about your knowledge of:

• A current business issue that is of interest to you
• Information relating to their sector
• Key issues facing their organisation
• Your opinion on future business/organisational opportunities
• How you keep up to date with industry/business/professional services
• Commercial viability of a dissertation/project
• How you managed to raise funds for your club/society at university
• Previous employers and their respective sectors

Avoid: listing books or papers that you have never read!; referring to political matters, as opposed to business issues; using lots of jargon without understanding what it means.

Self-awareness/interpersonal skills

e.g. 'What would your friends consider to be your greatest strength and weakness?'         

Being aware of the impact you have on others and how you are generally perceived, including strengths and weaknesses, is vital if you are to develop and progress effectively. Employers are particularly eager to see whether you reflect on past experiences and constantly strive for improvements.           

Avoid: being too honest – remember you need to sell yourself; picking weaknesses that are critical to the job; text-book answers such as 'being a perfectionist'.